Digital Marketing Specialist and Conversion Copywriter with hands-on experience in PPC campaigns, SEO content strategy, and funnel development. Skilled in email marketing automation, conversion rate optimization (CRO), and campaign management to increase ROI and engagement. Proven ability to craft high-performing marketing assets for B2C e-commerce, coaching, and food content brands. Adept at using analytics to track KPIs, optimize performance, and drive customer acquisition. email me@ [email protected]
Objective: Write conversion-focused landing page copy for a fictional unisex streetwear brand, VANTA, to promote their limited-edition “Blackout Capsule.”
My Role: Landing page strategy, positioning, and full-funnel copywriting
Tools Used: Notion, audience research templates, voice-of-customer analysis (simulated)
Brand Concept: VANTA is a streetwear label inspired by Afro-futurism. Designs are minimal, oversized, and limited. Their aesthetic is bold, unapologetic, and built around scarcity.
Audience: Gen Z + Millennial creatives, tastemakers, and community-first buyers who want statementwear with cultural roots.
Problem Identified: Most small fashion brands use generic copy like “discover your style” or “new drop out now,” which doesn’t differentiate or drive urgency.
My Approach: I crafted bold, culturally grounded messaging that leans into exclusivity and emotional identity. Every line speaks to who the buyer wants to be—not just what the product is.
Conversion Goals:
Sell out the capsule
Build hype
Grow the email list for the next drop